Tired of struggling with complex beauty routines and subpar results? These 31 innovative products are here to simplify your life and elevate your beauty game. From skincare essentials to makeup must-haves, this curated list features the latest and greatest beauty finds that will transform your routine and leave you feeling confident and beautiful.
In this comprehensive guide, we'll explore a variety of products designed to solve common beauty problems and enhance your natural beauty. Whether you're looking to achieve flawless skin, perfect your makeup application, or simplify your hair care routine, these products have got you covered.
1. A set of pimple patches that are not only effective but also satisfying. Just place one of these on your pimple, go to bed, and wake up to a drastically smaller pimple — and a satisfying patch full of all the gunk it pulled out.
Mighty Patch was created in 2017 by Hero Cosmetics which is a woman-owned and Asian-owned company, founded by current CEO Ju Rhyu. Hero Cosmetics now creates cleansers, toners, pimple patches, and more.
Promising review: "I love this product! I am an adult with acne. When new ones pop up, put one of these patches on at night and by the morning the pimple is gone. Poof! It even works to pull out cysts — but you need multiple days for those. I also have really sensitive skin and these don’t bother it one bit. I love these!!" —Rebekah W.
Get a 36-count from Amazon for $11.97.
2. A bottle of Bread hair oil to give your hair the moisture it's been craving without weighing it down. Now when you say you are going to the store for essentials, like bread, you'll be picking up what's really important — this silicone-free oil — and you won't even be lying about buying bread.
Bread hair oil is designed for curl types 3a-4c but can be used on any hair type that is in need of extra moisture. The oil can be used everyday as a styling oil or as a pre-wash hair treatment for damaged hair.
Bread Beauty Supply is a Black- and woman-owned small business based in Australia creating essential haircare products.
Promising review: "I will probably never stop using this oil. I love it that much. Seriously though, I have very, very, thick hair that gets frizzy like a lion's mane. I use this oil after I've heat styled my hair to tame the frizz, and I use it on second/third day hair. It's truly a magical hair oil! When applied after styling, I use a few drops drops (on thick, mid-back length hair) and the oil leaves my hair looking soft, shiny and sleek. For days in between washing, my frizz loves to pop back up, but with a few drops of the Bread Oil my hair looks fresh and so much more manageable. And it smells like gummy bears! The fragrance is fairly strong right after it comes out of the bottle, but once it's on your hair, it dissipates to a very faint, but still sweet, smell. I think the fragrance is the perfect amount, but be wary if you're someone who is sensitive to fragrance." —duckyy
Get it from Amazon for $24+ (available in three sizes).
3. Elizabeth Mott's Thank Me Later Eye Primer which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.99.
4. A beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process.
Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS
Get it from Amazon for $12.49+ (available in nine colors and two-packs).
5. A Denman styling brush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.
Promising reviews: "I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I’ve converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" —Patricia
"I'm never going back to cheap brushes again.. Only Denman from now on. This brush does exactly what is advertised. I never knew how important it is to invest in a good quality brush until now and I'm very happy with my purchase." —Amazon Customer
Get it from Amazon for $20.19+ (available in two colors).
For more info on how to use it, check out this instructional video!
6. A beard straightener designed to heat up in just 30 seconds so you can tame your curly mane without wasting any time. Never thought abut straightening your beard before? Try it once, the look will really ~grow~ on you.
It has three different heat settings to accommodate different beard thicknesses!
Promising review: "Of the three beard straighteners I have had, Arkam is by far the best. The cord rotates super easy and stays out of the way. It heats up in seconds which is much faster than the other two. The bristles are made better to prevent burning. As a matter of fact, the bristles are the only part that gets hot. My beard's sides are short while the bottom is long. The Arkam handles both lengths with ease and without burns." —JT Dimmitt
Get it from Amazon for $23.65+ (available in two versions).
7. A Kiss Instawave automatic curling iron for those of us who struggle with the skills to manage manually curling our hair. Maybe it's just me, but I somehow get all tangled up in my own arms trying to figure out which way to wrap my hair and how long to hold it there. Now all you have to do is push a button and the work is done for you — I think even I can manage that.
The curling iron has prongs along the sides that act as a comb to smooth and detangle the hair as it gets wrapped around and curled. The ceramic ionic barrel ensures you create smooth, voluminous curls that are frizz-free. There are two heat settings and it reaches up to 420º, and with an automatic shut-off after 90 minutes, you don't have to panic every time you leave the house trying to remember if you turned it off or not.
Promising review: "Here's the deal, I'm pretty much a tomboy, I don't know how to do my makeup, I have thick hair, but never knew how to do anything but straighten it, until a friend made me try her Kiss automatic curling iron. It legitimately works and it's the easiest thing to use! I've (briefly) tried other wands and burned myself over and over. I've never burned myself with this tool and I love that it makes it easy to curl away from your face on either side, with just a push of a button. I also like that it dings when it's done, so it takes some guess work out. If you want curls, but are intimidated by all the tools out there, you won't be disappointed with this styler." —Uskadelig
Get it from Amazon for $49.97.
8. Or a 42-pack of curling rods you can use on any length or texture hair, and you don't have to worry about getting all caught up in Velcro like with other curlers. With no heat, you won't cause any damage to your hair, and you can safely wear these while you sleep or while you are getting ready for the day. Just wrap your hair around the rods, fold them, and when you take them out you'll be in awe of how good your hair looks.
Promising review: "I LOOOOVE these curlers! My hair is super long and it never does anything but awkwardly bend because it’s super poker straight! I have to have curlers in overnight to get any curl to stick and these are super comfortable to sleep in! My curls were amazing!! Finally an adorable spiral curl! What’s even better is the second day they STILL looked beautiful! I cannot rant and rave enough about how Awesome these are!" —Amazon Customer
Get it from Amazon for $14.99.
9. A bottle of Garnier Fructis leave-in conditioner that nourishes your hair and helps keeps it frizz-free even in 👏🏼 97 👏🏼 percent 👏🏼 humidity.
According to reviewers, this product works for straight, fine hair all the way to 4c curls.
Promising reviews: "Works great and I have thin, straight, and fine hair. This smooths it and doesn't make it sticky at all. Helps to give your hair that lil pep it needs. Smells great, but not a heavy smell." —Rachel Frensley
"I have long, naturally curly hair. The sort many people would 'kill' for, but only because they have no idea how much effort it takes to make it NOT look a hot mess. I've used this stuff for ages as an oil carrier (avocado, olive, grapeseed, coconut...) to comb through and it's done me well." —MjG
Get it from Amazon for $3.99.
10. A set of water-absorbent wristbands so you can stop dealing with soaking wet sleeves and puddles of water on your counter while you wash your face. These wristbands will stop the water in its tracks before it can make its way to your elbow and all over your bathroom.
Promising review: "Love these! Never been happier to wash my face in my life. I absolutely hate water running down my arms and these are perfect for this issue and have been! I’m also plus size and have had no issue putting these on. Love the colors too!" —Vivian
Get a four-pair set from Amazon for $8.98+ (available in 13 variations).
11. A tube of Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.
Promising review: "I have used every mascara on the planet (not literally but I have tried dozens) from the most expensive to the least. This little jewel is the best kept mascara secret ever! Lifts and separates lashes with no clumping, and did you see this price?? Trust me, this is a must have for any make-up collection. You absolutely can't go wrong with this!" —Amazon Customer
Get it from Amazon for $4.99.
12. Alleyoop's pen pal so you can fix your eyeliner, lip liner, brows, and highlighter wherever you are. Remember those fun pens you had growing up with four colors in one? Yeah, this is that, but with makeup. 🤯
Alleyoop is a woman-owned small business creating compact and multi-functional makeup products!
Promising review: "This pen is amazing. I travel a lot for work, and it's so nice to just have to grab this rather than four different pieces of makeup. The fewer things I have to remember, the better!" —Rachel B.
Get it from Amazon for $25 (available in three shades).
13. A teeth whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth.
Promising review: "I was skeptical because I’ve tried lots of other whitening products that did not work. But I was amazed that this one actually works! In just a few days I’m already seeing results! Just make sure to follow the instructions - brush and floss beforehand, use a tissue to dry your teeth off, keep smiling for 30 seconds after applied to all teeth and voila! :)" —Samantha Till
Get a two-pack from Amazon for $18.95.
14. A blackhead scrubbing octopus that can fit into all the weird crevices on your face to help exfoliate away anything that you can't reach with any of your other tools (or tbh fingernails). Plus, looking how stinking cute this is, why wouldn't you want to have this little guy be part of your beauty routine??
Promising review: "I've been using one of those little metal blackhead removers but I really hate using them because I feel like they break the capillaries causing more issues than just blackheads. Without reading the instructions, I used it last night, just rubbed a little bit on my nose, woke up and was completely impressed. Today I read the instructions, I washed my face, kept it wet, used warm water, and I use this product and I cannot find a single blackhead or clogged pore using my magnifying 50 times near which usually horrifies me by my face. I am super happy with this product, I didn't really think it was working as I was using it because I didn't feel any exfoliation, but after about two minutes, I started feeling that slight grainy feel and I continued rubbing it on my face for another minute, rinsed my face, and I am super impressed." —Jenna
Get it from Amazon for $12.50.
15. An E.l.f putty primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so you skin will look extra ~smooth~ and hydrated.
Promising review: "I was skeptical but after trying this poreless putty my mind is forever changed! It shrunk my pores and made them seem like they were gone forever! Apply it and then apply foundation. It makes my skin feel great! No bad odor and doesn't make my skin oily! I will keep using this product!" —christy
Get it from Amazon for $9.50.
16. A cuticle oil made with Jojoba oil to deeply penetrate your dry cuticles and promote hydration and stronger nails. Gone are the days of worrying your nail will crack every time you hit it into something.
Promising review: "I was honestly expecting to dislike this as much as I dislike all other cuticle oils I’ve tried…I don’t like greasy fingers that gunk up my phone and clothes. Well, I love this product. It’s super light, smells a bit sweet and a bit like almonds, dries super fast and isn’t goopy or greasy at all. Very easy to use. I’m trying to heal my nails after removing gel nails and after two weeks, they are definitely smoother and less dry/cracked." —BookLvr1986
Get it from Amazon for $9.90+ (available in three quantities).
17. A 10-in-1 leave in spray that will help solve pretty much all your daily hair struggles — it controls frizz, detangles, smooths, protects against heat, boosts shine, prevents breakage, hydrates, softens, strengthens, conditions — you may as well stock up now, once you use it you're not going to want to go another day without it.
Mane Club is a small business based in NYC focused on creating vegan and cruelty-free haircare products.
**Reviewers with thin, straight say this product works for them as well as reviewers with dry, curly hair.
Promising review: "I'm on my third bottle of the One Hit Wonder Spay from Mane Club. This is by far the best leave in conditioner I have ever used. It works so well for my very curly, very thick and very damaged hair. It adds so much moisture to my hair and really keeps it hydrated. It prevents my hair from getting frizzy and helps keep my curls defined. My hair is so soft and shiny after using this. It's also so much easier to brush through my hair because I have no tangles when I use this. It smells divine and makes my hair smell divine. I would definitely recommend this product to anyone looking for an effective multi-benefit leave in conditioner spray." —Dylan & Tiffany Bennett
Get it from Amazon for $9.95.
18. A pack of 24-karat gold under-eye patches to provide smoothing and hydration to help hide the fact that you didn't sleep because you were up all night watching Netflix. Not only are you going to feel refreshed, but you'll also feel ~rich and bougie~ because you have literal GOLD on your face.
This comes with 20 pairs of eye patches.
Promising review: "I’m a tired mom of two very active little ones — one that is having tummy troubles and doesn’t sleep. So, neither do I. Needless to say, I’ll take whatever help I can get. I slap these bad boys on when I attempt to have coffee in the morning. They are a little slippery but after a couple minutes stay just fine. I’ve tried several “good” brands but return to these. They are excellent at this price. They are no miracle worker, but feels like I am treating myself a little bit. They definitely help with fine lines and puffiness over time. They feel instantly relaxing. I am 41 so have some smile lines that they seem to soften. Overall, I say definitely get them. Enjoy a little pampering that we all could use." —tj
Get it from Amazon for $13.97 (also available in packs of 15 and 30).
19. Or, if those still won't be enough to prevent you from hearing 'oh you look tired today,' a Maybelline multi-use concealer that can not only conceal, but contour and correct as well. This concealer provides you with 12 hours of moisture and medium coverage.
Promising review: "As its name implies, this product erases discolorations of the skin or dark circles under the eyes. I use this product every day to give my skin a more even tone and to get rid of those dark spots and circles on my face that come with age. An added perk is that the product also moisturizes so it's a two-in-one tool. It is lightweight and yet provides total coverage of skin imperfections. Love this product!!" —Jessica
Get it from Amazon for $8.80 (available in 45 shades).
20. An oil removing face roller because let's be honest, you've been out and about before, seen your face in a mirror or reflection and genuinely asked yourself how your face looks so ✨shiny.✨ Well, now when that happens you can just whip this bad boy out of your purse and put an end to the shine immediately.
This roller is made with volcanic stone which absorbs the extra oil on your skin. Simply roll it across your face and watch it instantly ~mattify~ without messing up your makeup! Plus, it's better than blotting sheets because it is reusable and you won't find a stash of used papers in the bottom of your purse after a weekend full of events.
Promising review: "I’m not sure how or why this works, but it actually does make the shine disappear. Must have if you tend to get oily during the day! It will not mess up your makeup." —JJones
Get it from Amazon for $10.87.
21. A winged eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner perfectly even. Picture this: after three attempts you finally get your left eye to be beautifully lined, only to then spend the next 20+ minutes trying to get the right eye to match…which inevitably it never really does. Once you get this eyeliner, you will n e v e r have to deal with that again!
The pen is double sided so you have a stamp on each end for both eyes!
Promising review: "This eyeliner lasts foreverrrrr. And the stamp makes a wing fool proof, even for me, who is clumsy awkward and generally lazy with makeup. I'm just now ordering my second set, my first lasted me a year and is still working, but I wanted a bit longer wing this time." —A. Harter
Get it from Amazon for $14.98+ (available in four variations including a combo pack).
22. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant, because even though I promise no one other than you actually notices those little bumps on your arms, you want them gone and all power to ya!! Reviewers with skin conditions like keratosis pilaris swear by this product!
Check out a TikTok of the KP bump eraser in action.
Read more about how to treat keratosis pilaris at home at the American Academy of Dermatology.
Promising review: "I've had KP forever and I get flare-ups from heat, friction, and sweat on my legs really bad in summer. I use this exfoliator after I shave my legs and it does wonders on the skin. Not only does it calm the angry bumps when I have a flare-up, but it also helps to soothe the skin and prevent future bumps. I don't know how I was surviving without this product for so long." —Lindsay
Get it from Amazon for $12+ (available in four quantities and a two-pack).
23. A dandruff shampoo designed to actually get to the root (see what I did there…like hair roots…) of the problem. This shampoo helps stop what is causing the dandruff, instead of just trying to treat the symptoms of flaking hair and itchiness.
*Note: this product is only intended to be used twice a week to help control and prevent dandruff.
BONUS! Reviewers mention that this actually helps treat fungal acne on your face too… talk about bang for your buck — clear up acne & dandruff all from one product? Yes please!
Promising reviews: "I’ve had an average amount of dandruff that I treated with other products. While it stopped the itching, it never solved my problem with flakes. My dermatologist suggested Nizoral and after two weeks (twice a week use) the flakes are GONE! My dermatologist said that other products treat the symptoms (itchiness and some flakes) and Nizoral treats the problem (malassezia fungus)." —consumer_report
"I bought this shampoo about three weeks ago. I've always had dandruff in my beard, but it was getting to a point where I would itch my beard and it would be disgustingly flakey. It got so bad that I was doing a presentation for work with a suit on and someone thought I had crumbs all over my suit and started dusting me off. Yikes. Enter this stuff and I've used it about four or five times over the course of the last three weeks. Let's say it isn't snowing anymore! I actually don't really like the smell, but the effectiveness is amazing! So, from someone who has beard dandruff, this stuff actually works." —Daniel J. Uhlemann
Get it from Amazon for $13.99+ (available in two sizes).
24. A bottle of Tend Skin Solution to help reduce razor bumps and ingrown hairs and make shaving less of an irritating task and more of a part of your self care routine. Just apply a thin layer after shaving and stop dealing with the painful aftermath.
Promising review: "This product is a lifesaver, simply amazing!! My before picture (above) is from two months ago without using Tendskin after shaving. That’s how bad my thighs used to get two to three days after shaving. I used to cry so much because EVERYTHING hurt my thighs, including my silk covers. My after picture is from July 31, 2019. As you can see it’s a tremendous difference. Although I still have scars, my shaving doesn’t bring tears to my eyes anymore. It’s helped with razor bumps, ingrown hairs, dark spots, and my sensitivity to denim." —Kim
Get it from Amazon for $19.99+ (available in two sizes).
25. A Korres Greek yogurt face mask, which utilizes the prebiotics and probiotics of Greek yogurt to nourish and rehydrate dry skin in under 10 minutes.
Some reviewers recommend keeping this mask in the fridge for an extra cooling effect that feels ah-mazing.
Promising review: "This is the one mask I ALWAYS have! It was the first product I found that helped and soothed my skin (was diagnosed with seborrheic dermatitis months later) so soothing, calming, and refreshing." —jjjackiej
Get it from Amazon for $28.
26. A bottle of Blume's meltdown acne oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and watch your skincare woes disappear. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.
Blume is a woman- and POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.
Promising review: "You need this in your life. After being on Accutane for six months and all of my acne clearing up EXCEPT the hormonal acne I get on my cheeks and chin, occasionally I need something that would clear up my skin right away. I started to see results within one week of using Meltdown. My little breakouts were disappearing and I now have no pimples. Just a few drops in your problem areas every morning and night and within weeks your skin will feel glowy and your hormonal acne will be gone! I swear by this stuff and will continue to buy it." —Charlotte S.
Get it from Amazon for $27.95
27. A dry shampoo powder reviewers say is more effective than typical aerosol dry shampoos while also being less wasteful since you don't have to worry about spraying your precious product into the air. It's also designed to add extra volume to your hair which we all know is a necessity when you're on day three of greasy, flat hair.
Promising review: "I think I’ve used every possible dry shampoo out there (I have red dyed hair so washing it daily is out of question). My friend recommended this one because it's more natural and she claimed it worked great. So I tried it… I think my hair looks better after using this then after I wash it 😭 It gives you the lift you want, it smells good, it doesn't make your scalp super itchy after all day and it holds up so nicely, no need to reapply and keep fixing. It is a little bottle but I bought it in June we are now in September and I still have plenty left (a little goes a LOOONGG way) I don’t leave reviews often but this definitely deserved it!" —Amazon Customer
Get it from Amazon for $9.99+ (available in two sizes and two scents).
28. A Coty Airspun loose face powder to perfectly set your makeup and help reduce the appearance of any fine lines and other blemishes your makeup might not have concealed. This powder is so lightweight you will feel good about using it for all day wear.
Promising review: "This is my third purchase, and let me tell you, it lasts!! The scent is perfectly light, it blends well with any concealer or foundation (and I’ve tried many!) it’s got a little pigment so it gives you the final bit of color at the end of putting your face on and isn’t translucent like so many — which in my opinion, can make me look ghostly. The cost is the icing on the cake! Where would anyone ever find this much product at this price?!? Give it a try — you won’t be disappointed!!" —Julia Monroe
Get it from Amazon for $9.90+ (available in five shades and three quantities).
29. A tea tree oil night mask infused with salicylic acid so you can wake up with clearer, smoother, and more even looking skin — now is your chance to feel like Sleeping Beauty.
Promising review: "I was extremely skeptical about this actually working but I’ve had success with tea tree products in the past so I gave it a try. I have very sensitive and dry skin as well as pretty bad acne and cystic acne. Before bed I slathered this on and in the morning I was surprised that my skin did look noticeably better. My skin wasn’t as red and my pimples had gotten slightly smaller. I put it on the next few nights and my skin has gotten better. If I had any pimples under my skin this did bring them to a head but then started to clear them away as I continued to put this on every night. It looks like green slime and has a slime consistency, but goes on your skin clear and dries quickly so you barely notice it’s on your face. It doesn’t have a strong odor but it does smell like the typical tea tree scent. I have since used this on my back, arms, and neck and have been pleased with how my skin is looking. I think continued and prolong use is the key to getting the best results from this." —Josh Fairhurst
Get it from Amazon for $22.
30. And, a set of silicone face mask brushes so you can stop sticking your fingers in the mask and getting it under your nails 😖. Since they are silicone, you don't have to worry about *any* of the product getting absorbed into the brush.
Promising review: "I was so excited for these to come in, even showed my fiancé before they arrived. He asked me what they would be used for and I told him, makeup, spreading face masks, all kinds of uses and he giggled and said that was silly, get a regular brush. Well they came in and I asked my fiancé if he wanted to do face masks together. He watched as I effortlessly put on the clay face mask with these little brushes and I left the bathroom, as I was sat waiting for mine to dry, he calls me into our room and confesses that he was wrong and these are pretty awesome! So there you go! Even a man who thought these would be silly loves them! These little brushes easily found their way into my everyday life! A must-have for us! 💕" —Anna Cashwell
Get a two-pack from Amazon for $5.38.
31. A bottle of Black Girl Sunscreen designed with dark skin in mind, because why should you have to deal with a sunscreen that is drying and leaves a white cast on your skin? Now, you don't have to worry about that. This sunscreen is made with natural ingredients to blend into your skin and leave you protected from the sun *and* moisturized.
Black Girl Sunscreen is a woman- and Black-owned small business hoping to combine sun protection and education while creating a sunscreen to solve one of the main reasons POC don't wear sunscreen — the white cast left behind. The sunscreen comes in three versions: original SPF 30, matte SPF 45, and a kid's SPF 50. They are all paraben-free, fragrance-free, vegan, and cruelty-free.
Promising review: "Best sunscreen ever for Black skin. It doesn’t leave the white look after rubbing in, and actually moisturizes your face." —JerA
Get it from Amazon for $10.99.