There's always a quest for products that can transform our skin into something truly magical. While we may not be able to sprinkle fairy dust on our faces, there are countless innovative products out there that can leave our skin glowing and radiant. In this comprehensive guide, we'll explore 32 must-have beauty products that will make your skin feel and look like a unicorn.
By incorporating these magical beauty products into your routine, you can transform your skin and achieve a radiant, glowing complexion. Remember, consistency is key, so stick to a regular skincare regimen and experiment with different products to find what works best for you.
1. Elizabeth Mott's Thank Me Later Eye Primer which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door. Yes, even past when the clock strikes midnight.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.99.
2. And a long-lasting makeup setting spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it is some magical potion.
Jordan Grigsby has this and says, "This is personally my absolute favorite setting spray. My skin is soooo so oily some days it looks like I rubbed Popeyes chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. Like, even after brunch in DC (if you're from DC you know brunch is an all day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a baddie!! Nothing has ever worked this well for me, like, this spray really works harder than Kris Jenner, I kid you not. 10/10 recommend."
Promising reviews: "I had received a deluxe sample of this from Urban Decay and had been using it on the days where I had a yoga class from 7:30 p.m.–9:00 p.m. —which means my makeup was on my face for OVER 12 hours. My makeup always came out just fine after my class, even after sweating like a pig! I forgot to spray it on last week and what a mistake! I came out of my class looking like a drowned raccoon. I've since bought a full-size bottle. It doesn't bother my sensitive skin and I haven't seen issues with breakouts either (but I don't use it daily). It does seem to make my makeup look more polished, similar to if you set your makeup with a light spray of water. If you sweat when using it, somehow the makeup stays put and you just sweat. It's magical. I do think it can feel a little tight when first sprayed. I noticed that the first few times in particular, but not so much now and after a few minutes I don't notice it. Anyways, if you dance or exercise and can't wash your face beforehand, try this!" —latp
Get it from Amazon for $29+ (available in two sizes).
3. A fabulous lip-plumping gloss set to create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. You're probably gonna have to apologize to your friend who just got filler done before you discovered this product.
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer
Get it from Amazon for $12.99.
4. A deeply conditioning hair mask made with castor oil and biotin that'll help bring your hair back from dry and damaged to healthy and hydrated. Bonus: it'll help reduce shedding and breakage!
Thank God It's Natural is a Black woman-owned small biz based in Chicago, Illinois that specializes in hair products. This hair mask is designed for all hair types to help repair breakage, heat, and color damage.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Promising review: "My scalp felt invigorated after applying. I left the masque on overnight and when I rinsed the next morning my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use every two weeks." —Dawn M.
Get it from Amazon for $18.04.
5. A bottle of professional-grade callus-removing gel so you can quickly and painlessly remove allllll your calluses. Reviewers praise this for dissolving dead skin in ~minutes~ so buckle up, your feet are about to be as smooth as a baby's bottom.
Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.
Promising review: "I have the driest heels and this is the ONLY product that has ever worked. Before I used this my heels had some pretty deep cracks and now they're almost baby soft again. BUT please follow the directions...left it on my super-dry thick-callused heels for only three minutes and the callouses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Kiki
Get it from Amazon for $14.49.
6. Or, a popular foot exfoliant peel that is both horrifying (!) and satisfying. After wearing the booties for an hour, you will watch layers of skin peel away (over the course of five to seven days) from your feet to reveal incredible smoothness. You never know when Prince Charming is going to arrive and try putting a glass slipper on your foot...
Check out a TikTok of the foot peel in action.
With these foot mask "socks," you just slide them onto your feet, leave them on for an hour to let the gel soak into your feet, and you should start to see the dead skin peel away within 6–11 days. (With remarkably softer feet in two weeks!)
Promising review: "I placed this order after seeing it everywhere on TikTok... and boy am I glad I tried it! I was initially skeptical of trying anything on my feet.. and let’s be honest the peeling feet pictures are not for the weak :) .. but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use) ... two weeks later, BOOM baby soft feet. It came with two soaking uses so I used the second on my sister. 10/10 would recommend!!" —Alma Elias
Get two pairs from Amazon for $16.89+ (available in two sizes, 10 scents and four quantities).
7. An E.l.f putty primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.
Promising review: "I was skeptical but after trying this poreless putty my mind is forever changed! It shrunk my pores and made them seem like they were gone forever! Apply it and then apply foundation. It makes my skin feel great! No bad odor and doesn't make my skin oily! I will keep using this product!" —Christy
Get it from Amazon for $9.
8. A Denman styling brush that will help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.
Promising review: "I never would have believed I would go against everything I thought I knew about curls. As someone who has had a love/hate relationship with my hair, it had taken years to perfect my method of wide tooth comb in the shower and never would think to put a brush through my wet hair. After my curl expert hair stylist rocked my world by using this brush, I’ve converted! And my curls have never been more uniform, less frizzy, hold better the next day, etc. Go for it, curly one!" —Patricia
Get it from Amazon for $22.54+ (available in three colors).
9. Juno & Co.'s Clean 10 Cleansing Balm that'll remove every last speck of your makeup. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
10. A leave-in conditioning spray designed for 👏🏼 all 👏🏼 hair types. Just apply it after you wash your hair and watch the frizz, dryness, and damage d i s a p p e a r.
Briogeo is a Black-owned, woman-owned business that specializes in cruelty-free, gluten-free haircare products for all hair types.
Promising review: "I got this in my Ipsy glam bag a few years ago and was mad when I ran out. I randomly saw this the other day and remembered how much I had loved it previously. This product is amazing!! My hair feels like pure silk! It’s sooo soft and smooth after using this. I’ve used so many other products, expensive ones, and nothing works as well as this! I highly recommend this!" —Melissa
Get it from Amazon for $25.
11. A bottle of Blume's meltdown acne oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and it'll help fight your skincare woes all day long. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.
See why one TikToker is a fan here!
Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, environmentally-friendly skincare in snazzy packaging.
Promising review: "Been using Meltdown for two weeks straight and I'm happy to say that it has done wonders for my skin. It has brightened up my complexion and kept my skin moisturized during these cold winter months. Don't skip out on this magic serum." —Linnea V.
Get it from Amazon for $28+ (available in two sizes).
13. An outrageously popular Differin gel beloved by reviewers for helping get rid of existing acne *and* working to prevent new pimples from forming with its prescription-strength retinoid. Go ahead and order a couple of bottles, this is now a staple in your beauty routine.
Because of the prescription-strength retinoid, make sure to consult your dermatologist before introducing this into your skincare routine.
BuzzFeed Shopping editor Natalie Brown has tried this out on her own skin! Here are her takeaways:
"1. One pea-sized application per day is all it takes.
2. It's just as effective over moisturizer as it would be if you applied it directly to your skin.
3. Apply it at night, and you MUST wear sunscreen every day when you use this!"
Promising review: "This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So I have mild hormonal acne due to menstrual cycle but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results and I will buy another tube if my acne acts up again but for now I have clean and clear skin. Thanks Differin!" —KARTHICK RAVI
Get it from Amazon for $13.47+ (available in two styles and four sizes).
14. A Korean microdermabrasion mitt so you can finally ~effectively~ remove all the dead skin that has been building up on your body for...longer than we might like to admit. Is it gross? Maybe, but is it satisfying? Absolutely.
Watch one TikToker use it to remove their self-tanner build-up here!
Promising reviews: "I love these mitts so much, I wish I found them sooner! For me, brushes and loofas don’t give me enough exfoliation and they fall apart and get gross too fast. These mitts are perfect. Also, they are way more cost effective and easier to use than a sugar scrub type product. I feel like these mitts will last a long time, and they’re easy to clean and have a loop so you can hang them to dry in your shower. I keep one at my place and one at my boyfriend's. They are a little rough so it’s not something you want to use more than twice per week, and use gentle motions in sensitive areas. My skin is so smooth after I use these and it’s helped me get rid of ingrown hairs on my bikini line. Just make sure to moisturize after using! I’m excited to use it for when I apply fake tan in the summer months." —Amazon Customer
"I'll be honest; I thought this would be another thing I saw on TikTok that was way overhyped. I have super dry skin and despite using lotions, oils, and gentle body washes. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1000/10." —Ruth Bromberg
Get it from Amazon for $6.99+ (available in one- or two-pack).
15. Corated's Heatless Hair Curler to give you amazingly bouncy curls with no damage because there is no heat!! This is def the next best thing since your woodland creatures took the day off and you have to get yourself ready.
This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase! The curler is also made with mulberry satin to help prevent tangled hair.
Promising review: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy. and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day... Works better than curlings iron for me!" —nikki liu
Get it from Amazon for $9.99+ (available in seven colors/patterns).
16. A tube of Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.
Promising review: "I have used every mascara on the planet (not literally but I have tried dozens) from the most expensive to the least. This little jewel is the best-kept mascara secret ever! Lifts and separates lashes with no clumping, and did you see this price?? Trust me, this is a must have for any make-up collection. You absolutely can't go wrong with this!" —Amazon Customer
Get it from Amazon for $4.99.
17. An all-in-one Dr. Jart+ Color-Correcting Treatment designed to help cover blemishes and neutralize redness PLUS it has SPF 30. It can be worn under your makeup or on its own, either way, you'll be loving your results.
Promising review: "This is one product that I always faithfully go back to. Typically I don't wear foundation, but sometimes concealer to cover spots. Concealer can be a bit too heavy, however, I've never had that problem with Cicapair. The product applies green but changes to a beige color. I'm very fair complected and haven't had an issue with how it looks against my natural skin tone. You don't need a lot. Bonus is the product is healing and has SPF! I call this my little magic pot!" —saturnevolved
Get a mini from Sephora for $21.
18. A Maybelline multi-use concealer that can not only conceal, but contour and correct as well. It works so well, even your friends who were out with you all night will think you got like 10 hours of sleep. This concealer provides you with 12 hours of moisture and medium coverage.
Promising review: "As its name implies, this product erases discolorations of the skin or dark circles under the eyes. I use this product every day to give my skin a more even tone and to get rid of those dark spots and circles on my face that come with age. An added perk is that the product also moisturizes so it's a two-in-one tool. It is lightweight and yet provides total coverage of skin imperfections. Love this product!!" —David
Get it from Amazon for $8.80 (available in 15 shades).
19. A beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process.
Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS
Get it from Amazon for $11.99+ (available in eight colors and two-packs).
20. L'Oréal Paris Infallible Fresh Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion… even after a *full* day of activities.
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $11.97+ (available in 20 shades and a three-pack).
21. A bottle of cuticle repair oil made with jojoba oil to deeply penetrate your dry cuticles and promote hydration and stronger nails. Gone are the days of worrying your nail will crack every time you hit it into something.
Watch one TikToker apply it here!
Promising review: "I am not kidding you, this is my first Amazon review ever. Just a few weeks ago my nails were brittle and peeling, I always have my nails done and they were pretty much destroyed… then I saw this on TikTok and decided to give it a try and I legitimately have never had healthier nails in my life! If you’re thinking about buying this… buy it!" —Jocelyn Nackley
Get it from Amazon for $9.90+ (available in three sizes).
22. A color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear.
Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising reviews: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed
Get it from Amazon for $18+ (available in 12 shades).
23. An eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like who decided they should have the best lashes out there?!) Apply this serum consistently like you would a top liner and you'll be thrilled with the results.
Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie
Get it from Amazon for $24.64+ (available in three variations).
24. A powerful snail repair cream that may sound a bit off-putting, but it'll help brighten dull skin, fade discoloration, and add plumpness. It uses snail mucin extract and is rich in hyaluronic acid (hydrates) and glycolic acid (stimulates collagen production).
Promising review: "I'm 55 years old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a follow-up response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey
Get it from Amazon for $20.
25. A teeth whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth.
Promising reviews: "I was skeptical because I’ve tried lots of other whitening products that did not work. But I was amazed that this one actually works! In just a few days I’m already seeing results! Just make sure to follow the instructions. Brush and floss beforehand, use a tissue to dry your teeth off, keep smiling for 30 seconds after applied to all teeth and voila! :)" —Samantha Till
Get a two-pack from Amazon for $19.99.
26. A bottle of Elizavecca Hair Treatment infused with collagen and protein to help restore your hair. Reviewers are even saying it's comparable to Olaplex (and less than one-third of the price)!
See it in action on TikTok here.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!
Promising review: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.
Get it from Amazon for $7.29.
27. A bottle of SoCozy Curl Spray Leave-In Conditioner that will finally detangle your kid's hair without damaging their luscious curls. We know it can be a battle just to have your kid let you brush their hair, so this will help you make the experience less miserable for them (and let's be honest, for you, too).
It's designed to work on all hair types, and reviewers with 2a–4c curls love it!
Promising reviews: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
"This product is lightweight and doesn't weigh your hair down. I am Black with 4c hair and it works great!" —takila addison
Get it from Amazon for $9.58+ (also available as a two-pack).
28. A firming eye cream with powerful, deep hydration to help reduce puffiness and dark circles. This cruelty-free and vegan cream is infused with vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to help brighten and firm your skin.
Promising review: "Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day, and actually use it for my entire face and my neck. My skin feels so soft, and lines are disappearing." —Melissa
Get it from Amazon for $14.99+ (available in three sizes and one- or two-pack).
29. A sheer tint BB cream designed to mattify, conceal, minimize the look of pores, reduce redness, hydrate and smoothen. (Dang, what can't this thing do?!) Oh! Plus it's oil-free AND has a little salicylic acid to help clear up acne.
Promising review: "Personally, I never liked a liquid form of makeup it was hard to use in my opinion. But this completely changed my mind and I love using it. Super easy to apply for first time makeup users." —Rene
Get it from Amazon for $4.99+ (available in five shades).
30. A bottle of fan-favorite Bio-Oil with sooo many potential uses — fading scars, soothing cracked skin, moisturizing without clogging your pores — try it out and you may just discover the next big thing to put it on. Once your friends find out about this it's gonna be like the sisterhood of the traveling oil!!
Check out a reviewer's before-and-after TikTok here!
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $10.26.
31. A heat-activated anti-frizz treatment to apply before you blow dry so you can get incredible results like the one below. 🤯 Come on, you can't have a frizzy disaster on your head when you head to the ball!
Promising review: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45
Get it from Amazon for $28.
32. Honeyskin Ultimate Face and Body cream designed to help fight rosacea, dry skin, eczema, flaking, and acne while soothing and rejuvenating your skin. What could make this better? Oh, just the ahhmazing anti-inflammatory ingredients — manuka honey, Australian cehami, and shea butter.
Promising review: "Simply the best healing, refreshing cream anywhere. This cream is simply magic. I have some rosacea and since I have been using it, I seldom have any breakouts on my face. I had mild psoriasis on my elbows and it is all but gone. One day I got a sunburn and put this on and all the stinging was gone immediately and it never peeled. I have tried many top-of-the line products before this. This is simply fabulous. A friend told me that he had been recommended this by his dermatologist and it was wonderful. I believed him! Glad I got it." —Carole Ciraulo
Get it from Amazon for $15.97+ (available in three sizes).